Boosting Female Entrepreneurship


About the initiative

Working together for a stronger female entrepreneurship!

In Latin America, the inequality of access to the financial system has a female bias at all socioeconomic levels. However, it is particularly acute in the micro, small and medium-sized enterprise (MSME) sector, 50% of which is led by women. Despite accounting for 25% of the region's GDP, generating 60% of jobs, and having a 99.5% participation rate in the economy, MSMEs often operate informally, which limits their ability to grow.

Because of this, in 2022, Mercado Pago joined forces with Pro Mujer in Hispanic America and Aliança Empreendedora in Brazil to drive financial education for women-led micro-enterprises in the region, developing businesses, income generation, and the financial autonomy of thousands of women in Argentina, Brazil, Chile, Colombia, Mexico, and Uruguay.

How it works

Women who participate in the Emprende Pro Mujer (in Hispanic America) and Agora Vai, Mulher! (in Brazil) programs acquire leadership and management skills to manage their finances and sales, as well as incorporate digital tools into their businesses.

Through the Emprende Pro Mujer platform, entrepreneurs can access different courses that last from 2 to 3 months, depending on the stage of the business (pre-incubation, incubation, and acceleration). By participating, they become part of a regional network and have access to mentors and live virtual classes to supplement the training.

Agora Vai, Mulher! is entirely conducted via ChatBot on WhatsApp. The training covers topics such as negotiation, pricing, finances, digitalization, and much more. Participants have the support of a specialist from Aliança Empreendedora throughout the training.


We promote inclusion and financial education for female entrepreneurs, developing their business and their ability to make dreams come true.

Key results


3992 women impacted.


87% claim to have improved their financial skills.


74% claim to have incorporated financial planning into their business.


95% say they have improved business management


85% say they have increased sales in the last 3 months.


84% have incorporated digital tools to sell.

How to participate

To participate in Pro Mujer, you must register through this site.

To participate in Agora Vai, Mulher!, women must be between 25 and 40 years old and have a monthly income of up to R$5 thousand. Selection is made on a first-come, first-served basis through the program's website. For acceleration, entrepreneurs are selected based on their performance throughout the training.

More information

Pro Mujer

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User Experience